We're on a mission to build a new health care system that extends and enhances human life. Superpower is building a health system that is preventative, personalized, and performance-enhancing — bringing the best of health into one place.
93% of our members say we're better than their doctor or life-changing, and 60% discover something their doctor missed.
We're a Series B company built by a YC-alum team, and this is a founding creative role: you'll be Superpower's first dedicated copywriter, shaping how the brand sounds from the ground up.
We're looking for a versatile copywriter who can move fluidly between brand storytelling and conversion-driven copy.
You'll take campaign and creative briefs and turn them into compelling language across the entire customer journey — from big campaign ideas and brand storytelling to the copy that ultimately drives someone to act.
The ideal person is part brand storyteller, part direct-response copywriter: someone who can make people feel something and make them do something.
Translate campaign briefs into messaging across H1s, headlines, descriptions, taglines, and campaign copy
Write across channels including landing pages, email, paid social, and other performance creative
Script longer-form campaign films, founder videos, and branded content
Develop hooks, concepts, and messaging angles for performance creative
Balance emotional storytelling with persuasion and conversion
Partner closely with Brand, Creative, and Growth to evolve how Superpower sounds
~3–6 years of copywriting experience
A strong portfolio spanning both brand/campaign and performance/conversion work
Exceptional at simplifying complex ideas into sharp, memorable language
Comfortable writing everything from a three-word headline to a three-minute script
Experience in health, wellness, medical, or other science-heavy categories
Agency background with range across clients and tonal registers
Long-form performance writing (VSL-style scripts, sales pages)
Mission That Matters: we catch diseases before they start and change people's lives
Radical Empowerment: no layers of approval, no waiting for permission — if you see a problem, we reward people that solve them
A-Players Only: small team of exceptional people who actually do the work
Founder Mode: everyone is an IC here, including leadership. We don't delegate, we build
Competitive Compensation: with equity in a company at the frontier of health and AI
Superpower Your Own Health: we live the ethos
The San Francisco, CA base pay range for this role is $125,000 – $130,000 (non-inclusive of equity).
Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.
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